What is a brand?

PERCEPTIONS.

A brand is more than a visual identity: the name, logo, and graphic design used by an organization. A nonprofit brand is a perception within the hearts and minds of (internal and external) people about your organization’s values, culture, mission, and social impact.

Why should we brand?

ALIGNMENT & COHESION.

A nonprofit brand is most powerful when its internal identity and external image are aligned with its values and mission. By providing clarity in your positioning, you increase the trust between the organization and its partners, beneficiaries, participants, and donors.

Branding creates organizational cohesion, increases focus, and reinforces shared values. Strong cohesion attracts additional talent, financing, and authority resulting in greater organizational capacity and social impact.

How do we brand?

DEDICATION.

Branding is a matter for the entire nonprofit executive team, board, and staff. The brand is the most valuable asset for the organization because it is the gateway to building financial, human, and social resources, nurture key partnerships and maintain focus on the social mission.

How do we help?

BRAND DEVELOPMENT.

We know not everyone is dedicated to the field of marketing and branding and that’s why we are here to help. Elevatid is a professional nonprofit branding agency who loves the process of discovering your mission, core values, and social programs.

We work alongside your Executive team and Board to develop an overall strategy. For us and you, the real fun begins with the new designs. Then we build beautiful out all o the interactive experiences. Finally, we measure everything.

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